Build Something Real That Lasts

Starting September 2025, join a 14-month intensive where you'll work on actual business challenges alongside experienced founders. Not theory. Not lectures. Just rolling up your sleeves and figuring things out together.

Submit Your Application
Business workshop session with collaborative planning

Why People Keep Coming Back

Look, we're not going to promise miracles. But here's what tends to happen when people commit to this work.

14

Months of hands-on work

18

Real projects you'll complete

6

Experienced mentors on call

24

Participants per cohort max

Three Ways Forward

Everyone starts somewhere different. We've designed three tracks that meet you where you are.

Strategic business planning and development process

01 Fresh Start Track

You've got an idea but haven't started yet. We'll help you test if it's worth pursuing, build your first prototype, and talk to actual customers. By month six, you'll know if you're onto something.

02 Growth Track

Your business exists but you're stuck around the same revenue for months. We focus on what's blocking you—whether that's sales systems, team structure, or just getting out of your own way.

03 Scale Track

Revenue's solid but growth is chaotic. We work on building systems that don't break when you add more clients, hire more people, or expand to new markets. It's messy work but necessary.

People Who've Been There

Our mentors aren't academics. They're people who built businesses from scratch, made plenty of mistakes, and figured out what actually works in Australian markets.

Mentor Cassian Rourke portrait

Cassian Rourke

Operations & Systems

Spent twelve years scaling logistics companies before they became boring. Now helps founders build processes that don't collapse under pressure. Brutally honest about what won't work.

Mentor Vanya Caldwell portrait

Vanya Caldwell

Customer Development

Built three service businesses that people actually wanted to pay for. Specializes in helping you figure out what customers genuinely need versus what you think they want.

Mentor Theron Blackwood portrait

Theron Blackwood

Revenue & Growth

Former sales director who hated traditional sales tactics. Developed approaches that work for introverts and people who don't want to feel slimy. Results speak louder than pitches.

Mentor Sabine Garrett portrait

Sabine Garrett

Strategy & Positioning

Advises on competitive positioning and market strategy. Particularly good at helping businesses stand out in crowded markets without resorting to price wars or gimmicks.

How It Actually Works

Forget typical courses with videos and quizzes. This is structured around doing real work with regular feedback.

W

Weekly Sessions

Every Tuesday evening for three hours. Half the time is working sessions where you tackle actual problems. The other half is reviewing what worked and what didn't.

P

Project Work

Between sessions you're implementing things in your business. Testing pricing. Talking to customers. Building systems. Then reporting back on what happened.

F

Peer Feedback

You'll get tired of your cohort pointing out blind spots. But that's kind of the point—having people who know your business call you out when you're avoiding hard decisions.